From Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations (Hardcover) (ISBN-13: 9781950863686)

Vendor: Debbie Qaqish
Product type: Books
Format: Hardcover
$29.99
$29.99
$29.99
Subtotal: $29.99
WR Book House

From Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations

$29.99

From Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations

$29.99
Format: Hardcover
Description
Description
x
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.

The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.

Author: Debbie Qaqish
ISBN-10: 1950863689
ISBN-13: 9781950863686
Publisher: Forbes Books
Language: English
Published: 05/25/2021
Pages: 312
Format: Hardcover
Weight: 1.55lbs
Size: 9.06h x 5.98w x 1.18d
By Debbie Qaqish
By Debbie Qaqish
x
DR. DEBBIE QAQISH loves what she does-- every day. She is passionate about helping companies reimagine and rearchitect the role of marketing to drive revenue, growth, customer centricity and digital transformation. A thought leader and digital pioneer, she saw the early impact of technology and coined the phrase "revenue marketing" in 2011. Her first book, The Rise of the Revenue Marketer, was published in 2013. In 2016, her focus shifted to marketing operations as the enabler for how marketing gains that seat at the table. She is a dynamic speaker and a prolific author.

Dr. Qaqish earned her doctorate in 2019, is a partner and the Chief Strategy Officer at The Pedowitz Group and leads strategic customer engagements.

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