From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads by Durrand, Rodolphe

From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads (Paperback) (ISBN-13: 9781800430204)

Vendor: Rodolphe Durrand
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads by Durrand, Rodolphe

From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads

$54.99
From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads by Durrand, Rodolphe

From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads

$54.99
Format: Paperback
Description
Description
x
This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

Author: Rodolphe Durrand
ISBN-10: 1800430205
ISBN-13: 9781800430204
Publisher: Emerald Publishing Limited
Language: English
Published: 05/15/2020
Pages: 416
Format: Paperback
Weight: 1.23lbs
Size: 8.90h x 5.90w x 0.90d
By Rodolphe Durrand
By Rodolphe Durrand
x
Rodolphe Durand, HEC Paris, Paris, France Nina Granqvist, Aalto University, Aalto, Finland Anna Tyllstr, Uppsala University, Uppsala, Finland

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