From Dental Floss To Guitar Strings: Successful Grassroots Product Launches by Spencer, John, Jr.

From Dental Floss To Guitar Strings: Successful Grassroots Product Launches (Paperback) (ISBN-13: 9781647197063)

Vendor: John Jr. Spencer
Product type: Books
Format: Paperback
$20.95
$20.95
$20.95
Subtotal: $20.95
From Dental Floss To Guitar Strings: Successful Grassroots Product Launches by Spencer, John, Jr.

From Dental Floss To Guitar Strings: Successful Grassroots Product Launches

$20.95
From Dental Floss To Guitar Strings: Successful Grassroots Product Launches by Spencer, John, Jr.

From Dental Floss To Guitar Strings: Successful Grassroots Product Launches

$20.95
Format: Paperback
Description
Description
x

FROM DENTAL FLOSS TO GUITAR STRINGS

SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES

Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.

Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.



Author: John Jr. Spencer
ISBN-10: 1647197066
ISBN-13: 9781647197063
Publisher: Booklocker.com
Language: English
Published: 08/25/2021
Pages: 274
Format: Paperback
Weight: 0.81lbs
Size: 9.00h x 6.00w x 0.58d

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