From Hopeless to Hero: How to Find, Train and Motivate Super Employees (Paperback) (ISBN-13: 9781500888596)

Steve Christensen has become an authoritative voice and thought leader in the retail and wholesale frozen dessert community both in the United States and internationally. After opening and operating a number of frozen custard stores in his native Australia, Steve was invited by a major US equipment manufacturer to the United States, and moved here with his family in 2004. Taking up his current position as Director and Chief Instructor at the Frozen Dessert Institute, Steve has trained literally thousands of current and "would be" ice cream business owners (both independent and franchise) in the art of making ice cream and growing a frozen dessert business.