From Lascaux to Brooklyn (Hardcover) (ISBN-13: 9780300230925)

"An instructive trip through the mind of one of America's great designers."--Communication Arts (1996)

Hailed upon its publication as "discriminating, erudite, and eclectic," From Lascaux to Brooklyn is available to readers once again. First published in 1996, the year of Paul Rand's death, the volume embarks on a wonderful journey from the time before graphic design to the author's own studio work and beyond. An excellent companion to Rand's Design, Form, and Chaos, this influential book awakens readers to the lessons of the cave paintings of Lascaux and demonstrates how this learning is later conveyed in artworks ranging from the Tower of Pisa to a Cézanne painting, an African sculpture, or a park in Brooklyn. Topics discussed include the relationship between art and business, the presentation of design concepts to prospective clients, the debate over typographic style, and the aesthetics of combinatorial geometry. This book engages and enlightens anyone interested in the practice or theory of graphic design.

Author: Paul Rand
ISBN-10: 0300230923
ISBN-13: 9780300230925
Publisher: Yale University Press
Language: English
Published: 12/05/2017
Pages: 200
Format: Hardcover
Weight: 2.00lbs
Size: 10.20h x 7.70w x 0.80d