From Recruiting Slogan to Air Force Motto: The Evolution of Aim High ... Fly, Fight, Win! (Paperback) (ISBN-13: 9781288330010)

On October 8th of this year, the Air Force announced the selection of its new motto: "Aim High -- Fly, Fight, Win." This completed several months of research to find a service unifying rallying cry similar to the Marine Corps' "Semper Fidelis." This announcement came on the heels of terminating the Air Force's "Above All" recruiting campaign. "Above All" was seen by many as not just a recruiting pitch but the Air Force motto as well. The line between a motto and a recruiting slogan can be very thin.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.