Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers (Paperback) (ISBN-13: 9780789001320)

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating

Author: J. David Lichtenthal
ISBN-10: 0789001322
ISBN-13: 9780789001320
Publisher: Routledge
Language: English
Published: 01/08/2004
Pages: 318
Format: Paperback
Weight: 1.06lbs
Size: 8.32h x 6.08w x 0.82d