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What's the difference between a great idea and a successful business? According to businessman and consultant Michael D. Lacey, there's no magic formula for business greatness. Anyone with a solid concept and a strong work ethic can run a profitable company, as long as that person has a firm grasp of the fundamentals. Without mastery of these basic concepts, even the best ideas remain nebulous, and even entrepreneurs with the best intentions will fail.
What are the fundamentals, and where do you learn them? How can business owners avoid common pitfalls that often spell doom for a new company?
Lacey himself learned from his forty-five years in the business trenches that success in business is predicated on understanding the basics of business. His new book, Fundamentals of Business, gives fledgling and struggling businesses a leg up by providing an easy-to-follow guide to those basic business concepts. Topics run the gamut-from budgeting, sales, and financial statements to planning, insurance, managing people and time management. All are covered in clear, concise language for immediate application to daily business operations.
Unlike many business books, Fundamentals of Business doesn't waste the reader's time glorifying the author's own success. Instead, Lacey gives entrepreneurs practical information to ensure the success of their endeavors.
Michael D. Lacey has been making big things happen in the business world for forty-five years. He has extensive experience in both the small business and corporate sectors. He's been an important part of the launching, development, and selling of several companies and spent the past decade consulting for start-up entities and businesspeople seeking ways to turn around their struggling companies. He firmly believes that all solid business concepts can be successful if business owners work hard and master basic business management fundamentals.
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Take 20% off your first order
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