Fundamentals of Global Strategy: A Business Model Approach (Paperback) (ISBN-13: 9781606490723)

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

Author: Cornelis a. de Kluyver
ISBN-10: 1606490729
ISBN-13: 9781606490723
Publisher: Business Expert Press
Language: English
Published: 08/20/2010
Pages: 270
Format: Paperback
Weight: 0.81lbs
Size: 9.00h x 6.00w x 0.57d