Funny Marketing Affected Soft Drink Companies (Paperback) (ISBN-13: 9781481741828)

The stories in this book include a lot of marketing decisions, some of which include marketing mistakes that should be of great interest. The purpose of this marketing review is to provide knowledge of the marketing implemented by a major soft drink company on the way to the market, and to ensure that readers have a full understanding of the importance of what are known as the five Ps of marketing.

Author: W. Robert Watson
ISBN-10: 1481741829
ISBN-13: 9781481741828
Publisher: Authorhouse
Language: English
Published: 02/24/2014
Pages: 48
Format: Paperback
Weight: 0.14lbs
Size: 8.00h x 5.00w x 0.12d