GameChanger Manifesto (Hardcover) (ISBN-13: 9781105576263)

The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You don't need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.

Author: Larry Popelka
ISBN-10: 1105576264
ISBN-13: 9781105576263
Publisher: Lulu.com
Language: English
Published: 03/19/2012
Pages: 108
Format: Hardcover
Weight: 0.70lbs
Size: 9.00h x 6.00w x 0.38d