Gen Z's Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands by Cattaneo, Eleonora

Gen Z's Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands (Hardcover) (ISBN-13: 9783031729157)

Vendor: Eleonora Cattaneo
Product type: Books
Format: Hardcover
$199.99
$199.99
$199.99
Subtotal: $199.99
Gen Z's Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands by Cattaneo, Eleonora

Gen Z's Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands

$199.99
Gen Z's Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands by Cattaneo, Eleonora

Gen Z's Fashion Revolution: Understanding the Influence of Gen Z on Fashion Brands

$199.99
Format: Hardcover
Description
Description
x
This book explores the significant changes that the fashion industry is undergoing as a result of the powerful influence of Gen Z - a demographic that demands authenticity, diversity, and sustainability from the brands they interact with. Understanding and catering to the interests of Gen Z is vital for fashion brands who want to remain competitive, build brand loyalty, and secure future success. Looking at the global market segment, with additional analysis of local differences across regional markets, the authors focus on the intersection of youth culture, digital innovation, and the transformation of the fashion industry. The chapters capture the unique spirit and influence of Gen Z, showcasing their role as trendsetters who are revolutionizing traditional fashion norms and shaping the future of style. By exploring the dynamic relationship between Gen Z and fashion, this book offers a fresh and insightful perspective, covering topics such as Gen Z and luxury, the rise of the fashion metaverse, influencers, and inclusivity.



Author: Eleonora Cattaneo
ISBN-10: 3031729153
ISBN-13: 9783031729157
Publisher: Palgrave MacMillan
Language: English
Published: 08/20/2025
Format: Hardcover
By Eleonora Cattaneo
By Eleonora Cattaneo
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Eleonora Cattaneo is Professor of Marketing and Director of the MSc and Executive Masters in Luxury Brand Management at the Glion Institute of Higher Education, Switzerland. Her research interests are focused on brand revival, brand collaborations and sustainable luxury. Her areas of luxury research are rebranding, heritage branding and sustainable buying behaviour. Her work has been published in the Journal of Brand Management, Long Range Planning and Strategic Change, among others. She is a senior fellow of the UK Chartered Management Institute and fellow of the Swiss Center for Luxury Research.

Yan Sun is Senior Lecturer of Marketing at Oxford Brookes Business School, UK. She is leading specialist modules for MSc International Luxury Marketing at Oxford Brookes University. She has published in several journals including Information Technology & People; International Journal of Hospitality Management; Strategic Change; Journal of Fashion Marketing and Management; Information Management and Computer Security. Her research interests are luxury marketing, ageing society, digitalisation and sustainable consumption.

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