Gender Advertising: Women Stereotypes in Print Advertisements (Paperback) (ISBN-13: 9783659296833)

The intense use of female images in print media can be seen almost everywhere today. Women's stereotypes all over pages of magazines, newspapers, catalogues and etc; they are all along the streets on billboards, flyers, and stands. Print media like print advertisements incorporate social messages within their design and visual elements. This remains unquestioned. Therefore it seems relevant to explore such an approach in detail and to investigate the roots of the use of such stereotypes. There are six theories related to the women stimuli in print advertising field. These theories are: Gender self-Schema, Arousal Theory, Selective perception, Self-concept, Distraction, and Aggression theory. With the help of these theories one can closely observe the distractive points behind women depictions in print advertisements.

Author: Nourmohammadi Neda
ISBN-10: 365929683X
ISBN-13: 9783659296833
Publisher: LAP Lambert Academic Publishing
Language: English
Published: 11/07/2012
Pages: 60
Format: Paperback
Weight: 0.22lbs
Size: 9.00h x 6.00w x 0.14d