Generation Z Alpha: Connecting with the Next Micro-Generation (Paperback) (ISBN-13: 9789401463799)

Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the development of childrenAbout the experience of future consumersInsight into the success factors of new marketing and communication techniquesGenerational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitization on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

Author: Maarten Leyts
ISBN-10: 9401463794
ISBN-13: 9789401463799
Publisher: Lannoo Publishers
Language: English
Published: 03/13/2024
Pages: 143
Format: Paperback
Weight: 0.65lbs
Size: 9.37h x 6.61w x 0.55d