Getting a Squirrel to Focus in the Virtual World: Not Just Content, but Connection (Paperback) (ISBN-13: 9780986124815)

If the quality of your virtual interactions are not quite

where you want them to be, perhaps that is because

we need virtual engagement tactics and strategy.

Just because virtual communication is the new

norm doesn't mean we have evolved.

Our listeners are still like squirrels As you probably

have noticed, squirrels have relatively short attention

spans and behave in a jumpy, sporadic, and distracted

manner. But when that squirrel eats a nut, he sits

still, he's focused, and his attention span increases

by 23,900%.

The ALMOND Virtual Communication Strategy(TM) is a

bucket of tools based on the study of neuroscience

and communication to make the virtual interaction

more valuable, enhance our ability to deliver our

messages more clearly and more effectively, and

make it easier for the audience to remain engaged.