Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk (Paperback) (ISBN-13: 9781793986801)

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, companies need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.
You will learn:

- How to create successful sales and marketing alignment that powers growth and delivers results
- Specific strategy, channels, and tactics to build and optimize your demand generation program
- How to avoid common mistakes and pitfalls that can derail your program and demoralize your team
- What to look for when building your demand generation team
- Lessons and key considerations for working inbound and outbound together
- Metrics and benchmarks for analyzing your program's effectiveness
- Key projects and deliverables to get your program up and running
- And much more


Author: Matt Berringer
ISBN-10: 1793986800
ISBN-13: 9781793986801
Publisher: Independently Published
Language: English
Published: 02/03/2019
Pages: 180
Format: Paperback
Weight: 0.55lbs
Size: 9.00h x 6.00w x 0.38d