Getting Started With Story Selling: How Your Salespeople Can Close More Deals By Telling Stories: The Art Of Public Speaking (Paperback) (ISBN-13: 9798537075936)

Story selling is the act of selling your product or service by telling a story. ... That's where the 'story' part comes in-and done right, it can weave a connection with your prospect that no amount of classic promoting can compare to.
This book captures tried and tested tools the author has used to win public speaking awards across countries and cultures in Asia and America. Combining elements of both neuroscience and dramatic arts, the author shows how to win hearts & minds with the hidden power of storytelling to sell ideas, products, and services.