Global Culture/Individual Identity: Searching for Home in the Cultural Supermarket (Paperback) (ISBN-13: 9780415206167)

Most people still think of themselves as belonging to a particular culture. Yet today, many of us who live in affluent societies choose aspects of our lives from a global cultural supermarket, whether in terms of food, the arts or spiritual beliefs. So if roots are becoming simply one more consumer choice, can we still claim to possess a fundamental cultural identity?
Global Culture/Individual Identity focuses on three groups for whom the tension between a particular national culture and the global cultural supermarket is especially acute: Japanese artists, American religious seekers and Hong Kong intellectuals after the handover to China. These ethnographic case studies form the basis for a theory of culture which we can all see reflected in our own lives.
Gordon Mathews opens up the complex and debated topics of globalization, culture and identity in a clear and lively style.

Author: Gordon Mathews
ISBN-10: 0415206162
ISBN-13: 9780415206167
Publisher: Routledge
Language: English
Published: 03/09/2000
Pages: 240
Format: Paperback
Weight: 0.63lbs
Size: 8.46h x 5.48w x 0.59d