Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by Masouras, Andreas

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches (Hardcover) (ISBN-13: 9781668459027)

Vendor: Andreas Masouras
Product type: Books
Format: Hardcover
$240.00
$240.00
$240.00
Subtotal: $240.00
Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by Masouras, Andreas

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

$240.00
Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by Masouras, Andreas

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

$240.00
Format: Hardcover
Description
Description
x
"This book presents the functionality of Nation Branding in benefiting the positioning and identity promotion of nations, demonstrating how Nation Branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country"--

Author: Andreas Masouras
ISBN-10: 1668459027
ISBN-13: 9781668459027
Publisher: IGI Global
Language: English
Published: 07/17/2023
Pages: 320
Format: Hardcover
Weight: 1.83lbs
Size: 10.00h x 7.00w x 0.81d

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