Global Entrepreneurship and New Venture Creation in the Sharing Economy (Hardcover) (ISBN-13: 9781522528357)

Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business. Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age.

Author: Norhayati Zakaria
ISBN-10: 1522528350
ISBN-13: 9781522528357
Publisher: Business Science Reference
Language: English
Published: 07/13/2017
Pages: 268
Format: Hardcover
Weight: 2.00lbs
Size: 11.00h x 8.50w x 0.63d