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Global Fashion Business: International Retailing, Marketing, and Merchandising (Paperback) (ISBN-13: 9781350180185)
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Byoungho Ellie Jin
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Books
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Description
xIn today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.
Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.Author: Byoungho Ellie Jin
ISBN-10: 1350180181
ISBN-13: 9781350180185
Publisher: Bloomsbury Visual Arts
Language: English
Published: 08/08/2024
Pages: 272
Format: Paperback
Weight: 1.00lbs
Size: 9.69h x 7.44w x 1.00d
By Byoungho Ellie Jin
xByoungho Ellie Jin is the Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Her contribution to the global fashion marketing and branding discipline can be found in more than 140 journal articles and numerous funded research projects. She is the co-author of Fashion Business (2002) as well as Brands Rule the World (2015), and co-editor of Fashion Brand Internationalization (2016), Fashion Branding and Communication (2017) and Process Innovation in the Global Fashion Industry (2019). Dr. Jin served as president of International Textile and Apparel Association (ITAA) in 2021.
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