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Global Issues in Pharmaceutical Marketing (Hardcover) (ISBN-13: 9780415895316)
Vendor:
Lea Prevel Katsanis
Product type:
Books
- $230.00
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Description
xThis book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.
Author: Lea Prevel Katsanis
ISBN-10: 0415895316
ISBN-13: 9780415895316
Publisher: Routledge
Language: English
Published: 09/02/2015
Pages: 178
Format: Hardcover
Weight: 1.30lbs
Size: 10.10h x 8.10w x 0.70d
By Lea Prevel Katsanis
xLea Prevel Katsanis is a Professor in the Department of Marketing at the John Molson School of Business, Concordia University, Canada. Prior to her academic career, she worked in the US, international, and subsidiary operations of three global pharmaceutical companies. She has published numerous articles in outlets, such as the International Journal of Pharmaceutical and Healthcare Marketing, Health Marketing Quarterly, Journal of Product and Brand Management, Journal of Consumer Marketing, and International Marketing Review.
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