Global Luxury Trends: Innovative Strategies for Emerging Markets by Hoffmann, J.

Global Luxury Trends: Innovative Strategies for Emerging Markets (Hardcover) (ISBN-13: 9781137287380)

Vendor: J. Hoffmann
Product type: Books
Format: Hardcover
$49.99
$49.99
$49.99
Subtotal: $49.99
Global Luxury Trends: Innovative Strategies for Emerging Markets by Hoffmann, J.

Global Luxury Trends: Innovative Strategies for Emerging Markets

$49.99
Global Luxury Trends: Innovative Strategies for Emerging Markets by Hoffmann, J.

Global Luxury Trends: Innovative Strategies for Emerging Markets

$49.99
Format: Hardcover
Description
Description
x
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Author: J. Hoffmann, I. Coste-Mani鑽e
ISBN-10: 1137287381
ISBN-13: 9781137287380
Publisher: Palgrave MacMillan
Language: English
Published: 12/04/2012
Pages: 275
Format: Hardcover
Weight: 1.25lbs
Size: 9.30h x 6.10w x 1.00d
By J. Hoffmann
By J. Hoffmann
x
DR. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School in France. He has extensive experience
in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan).

DR. IVAN COSTE-MANIﾈRE has extensive experience in the luxury industry; he has founded eight companies in the fragrance, watch and marketing sectors. He is Professor of Marketing at SKEMA Business School and Head of SKEMA's Master of Science in Luxury and Fashion Management. He is co-editor of Luxury Strategy in Action (Palgrave Macmillan).

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