Global Observations of the Influence of Culture on Consumer Buying Behavior (Hardcover) (ISBN-13: 9781522527275)

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Author: Sarmistha Sarma
ISBN-10: 1522527273
ISBN-13: 9781522527275
Publisher: Business Science Reference
Language: English
Published: 07/13/2017
Pages: 404
Format: Hardcover
Weight: 2.69lbs
Size: 11.00h x 8.50w x 0.94d