Global Perspectives on Strategic Storytelling in Destination Marketing by Campos, Ana Cláudia

Global Perspectives on Strategic Storytelling in Destination Marketing (Hardcover) (ISBN-13: 9781668434369)

Vendor: Ana Cl疼dia Campos
Product type: Books
Format: Hardcover
$240.00
$240.00
$240.00
Subtotal: $240.00
Global Perspectives on Strategic Storytelling in Destination Marketing by Campos, Ana Cláudia

Global Perspectives on Strategic Storytelling in Destination Marketing

$240.00
Global Perspectives on Strategic Storytelling in Destination Marketing by Campos, Ana Cláudia

Global Perspectives on Strategic Storytelling in Destination Marketing

$240.00
Format: Hardcover
Description
Description
x
"This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers"--

Author: Ana Cl疼dia Campos
ISBN-10: 1668434369
ISBN-13: 9781668434369
Publisher: IGI Global
Language: English
Published: 05/27/2022
Pages: 344
Format: Hardcover
Weight: 2.39lbs
Size: 11.00h x 8.50w x 0.81d

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