Global Place Branding Campaigns across Cities, Regions, and Nations (Hardcover) (ISBN-13: 9781522505761)

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Author: Ahmet Bayraktar
ISBN-10: 1522505768
ISBN-13: 9781522505761
Publisher: Business Science Reference
Language: English
Published: 07/22/2016
Pages: 394
Format: Hardcover
Weight: 2.63lbs
Size: 11.00h x 8.50w x 0.88d