Global Reach Local Touch (Paperback) (ISBN-13: 9789355544292)

Mariano Mercadante is an Italian author. He spent the first twenty years of his career in various Sales and Marketing as well as Project Management Corporate positions in the Oil & Gas industry, traveling and implementing projects in many countries worldwide. Since 2015 he has been a Italian Entrepreneur active in the Food, Energy and Mobility Businesses, within a Group of 6 Companies.

Italian food has always been a great passion for Mariano, who, with an IT mind and a Marketing heart, has been able to reshape the rules of the Italian Gourmet Export Business Model, moving from a "we have always done it this way" attitude, to a innovative approach in terms of consolidation, labelling and most importantly, logistics. This book is the proof of that; so if you are involved in the Food and Beverage Business, this book is a must read guide to becoming a successful and profitable Italian Gourmet Food Importer/Distributor.