Global Strategic Management in Advertising Industry: A Case Study (Paperback) (ISBN-13: 9781702590266)

This study examines the patterns and trends on both the theory and practice in the field of Strategic Management in the Global Adversing Industry. Strategy is considered as an appeal to rational decision-making rather than to instinct.In a business organisation, such performances will focus on creating value for profit and guiding the company towards the future in a chaging environment. This study look at the drivers of the changes in the Global Advertising Industry and proposes some solutions for management issues in this industry.

Author: Joseph Tshilomb Jk
ISBN-10: 1702590267
ISBN-13: 9781702590266
Publisher: Independently Published
Language: English
Published: 10/25/2019
Pages: 42
Format: Paperback
Weight: 0.17lbs
Size: 9.02h x 5.98w x 0.10d