Global Strategic Management in the Service Industry: A Perspective of the New Era by Tabari, Saloomeh

Global Strategic Management in the Service Industry: A Perspective of the New Era (Hardcover) (ISBN-13: 9781801170826)

Vendor: Saloomeh Tabari
Product type: Books
Format: Hardcover
$104.99
$104.99
$104.99
Subtotal: $104.99
Global Strategic Management in the Service Industry: A Perspective of the New Era by Tabari, Saloomeh

Global Strategic Management in the Service Industry: A Perspective of the New Era

$104.99
Global Strategic Management in the Service Industry: A Perspective of the New Era by Tabari, Saloomeh

Global Strategic Management in the Service Industry: A Perspective of the New Era

$104.99
Format: Hardcover
Description
Description
x
Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented.

Author: Saloomeh Tabari
ISBN-10: 1801170827
ISBN-13: 9781801170826
Publisher: Emerald Publishing Limited
Language: English
Published: 09/12/2022
Pages: 216
Format: Hardcover
Weight: 1.10lbs
Size: 9.10h x 6.10w x 0.80d
By Saloomeh Tabari
By Saloomeh Tabari
x

Saloomeh Tabari is Senior Lecturer in Marketing at the University of Huddersfield. Her research mainly centres to consumer behaviour, intercultural communication, cultural intelligence, and cross cultural marketing.

Wei Chen is Senior Lecturer in Strategic Management at Sheffield Hallam University. He has wide experiences in cross-culture management in hospitality and tourism industry.

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