Global Strategy (Paperback) (ISBN-13: 9780357512364)

The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today�s time-starved students in mind -- present current topics in every chapter.

Author: Mike W. Peng
ISBN-10: 0357512367
ISBN-13: 9780357512364
Publisher: Cengage Learning
Language: English
Published: 01/01/2021
Pages: 562
Format: Paperback
Weight: 2.30lbs
Size: 10.80h x 8.40w x 0.80d