Global TV: New Media and the Cold War, 1946-69 (Paperback) (ISBN-13: 9780252075698)

James Schwoch presents a unique retelling of the Cold War period by examining the relationship of global television, diplomacy, and new electronic communications media. Beginning with the Allied occupation of Germany in 1946 and ending with the 1969 Apollo moon landing, this book explores major developments in global media, including the postwar absorption of the International Telecommunications Union into the United Nations and its impact on both television and international policy; the rise of psychological warfare and its relations to new electronic media of the 1950s; and the role of the Ford Foundation in shaping global communication research concepts.

Drawing on work in media studies, diplomatic history, and science and technology studies, Schwoch analyzes the way in which global media has been characterized, emphasizing a discursive shift away from a framework of east-west security and, by the 1960s, toward a framework of world citizenship and globalization. The global growth of television and other new electronic media occurred in conjunction with the ongoing tensions of the Cold War, as superpowers searched for ways to extend their influence beyond traditional borders of nation-states and into the extraterritorialities of planet Earth.

Author: James Schwoch
ISBN-10: 0252075692
ISBN-13: 9780252075698
Publisher: University of Illinois Press
Language: English
Published: 12/01/2008
Pages: 256
Format: Paperback
Weight: 0.85lbs
Size: 9.00h x 6.10w x 0.60d

Review Citation(s):
Choice 06/01/2009
Reference and Research Bk News 05/01/2009 pg. 253