Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization by Torelli, C.

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization (Hardcover) (ISBN-13: 9781137333315)

Vendor: C. Torelli
Product type: Books
Format: Hardcover
$159.99
$159.99
$159.99
Subtotal: $159.99
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization by Torelli, C.

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

$159.99
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization by Torelli, C.

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

$159.99
Format: Hardcover
Description
Description
x
With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation

Author: C. Torelli
ISBN-10: 1137333316
ISBN-13: 9781137333315
Publisher: Palgrave MacMillan
Language: English
Published: 11/19/2013
Pages: 181
Format: Hardcover
Weight: 0.75lbs
Size: 8.50h x 5.50w x 0.70d

Review Citation(s):
Choice 07/01/2014
By C. Torelli
By C. Torelli
x
Carlos J. Torelli is Associate Professor of Marketing at the Carlson School of Management, University of Minnesota, USA, and former Marketing Vice-President for Citibank in Venezuela and Turkey. His work has been published in several books and in top journals in psychology and consumer behavior, including the Journal of Marketing, the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Consumer Psychology (where one of his articles is ranked in the "top 20 most cited" articles in the last 5 years), Social Cognition, and Social and Personality Psychology Compass. His research has been featured in multiple mass media outlets, such as NPR, WCCO-TV, KMSP-TV, Star Tribune, Psychology Today, Yahoo Finance, and Yahoo Lifestyle.

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