Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing by Sutton, D.

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing (Hardcover) (ISBN-13: 9780230611740)

Vendor: D. Sutton
Product type: Books
Format: Hardcover
$109.99
$109.99
$109.99
Subtotal: $109.99
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing by Sutton, D.

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

$109.99
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing by Sutton, D.

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

$109.99
Format: Hardcover
Description
Description
x
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Author: D. Sutton
ISBN-10: 0230611745
ISBN-13: 9780230611740
Publisher: Palgrave MacMillan
Language: English
Published: 10/13/2009
Pages: 210
Format: Hardcover
Weight: 0.75lbs
Size: 8.30h x 5.60w x 0.70d

Review Citation(s):
Chronicle of Higher Education 11/13/2009 pg. 19
Choice 04/01/2010
By D. Sutton
By D. Sutton
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DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.

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