Go-To-Market Strategies for Women Entrepreneurs: Creating and Exploring Success by Crittenden, Victoria L.

Go-To-Market Strategies for Women Entrepreneurs: Creating and Exploring Success (Hardcover) (ISBN-13: 9781789732900)

Vendor: Victoria L. Crittenden
Product type: Books
Format: Hardcover
$104.99
$104.99
$104.99
Subtotal: $104.99
Go-To-Market Strategies for Women Entrepreneurs: Creating and Exploring Success by Crittenden, Victoria L.

Go-To-Market Strategies for Women Entrepreneurs: Creating and Exploring Success

$104.99
Go-To-Market Strategies for Women Entrepreneurs: Creating and Exploring Success by Crittenden, Victoria L.

Go-To-Market Strategies for Women Entrepreneurs: Creating and Exploring Success

$104.99
Format: Hardcover
Description
Description
x
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Author: Victoria L. Crittenden
ISBN-10: 1789732905
ISBN-13: 9781789732900
Publisher: Emerald Publishing Limited
Language: English
Published: 09/06/2019
Pages: 312
Format: Hardcover
Weight: 1.30lbs
Size: 9.20h x 6.20w x 0.90d
By Victoria L. Crittenden
By Victoria L. Crittenden
x
Victoria L. Crittenden is Professor of Marketing at Babson College. Her research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, and Journal of Business Research. In 2015, she co-edited Evolving Entrepreneurial Education: Innovation in the Babson Classroom.

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