Going Dirty: The Art of Negative Campaigning (Hardcover) (ISBN-13: 9780742599864)

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

Author: David Mark
ISBN-10: 0742599868
ISBN-13: 9780742599864
Publisher: Rowman & Littlefield Publishers
Language: English
Published: 05/01/2009
Pages: 300
Format: Hardcover
Weight: 1.34lbs
Size: 9.00h x 6.00w x 0.81d