Going Global, Starting Small: The Rise of the Mini-Multinational (Paperback) (ISBN-13: 9783384232434)

Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a "think global, act local" approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidly

Author: Jonny
ISBN-10: 3384232437
ISBN-13: 9783384232434
Publisher: Tredition Gmbh
Language: English
Published: 05/18/2024
Pages: 134
Format: Paperback
Weight: 0.45lbs
Size: 9.00h x 6.00w x 0.31d