Going Global: An Information Sourcebook for Small and Medium-Sized Businesses (Paperback) (ISBN-13: 9781591586517)

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies.

In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.

Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.

Author: Susan C. Awe
ISBN-10: 1591586518
ISBN-13: 9781591586517
Publisher: Libraries Unlimited
Language: English
Published: 08/25/2009
Pages: 284
Format: Paperback
Weight: 1.00lbs
Size: 9.10h x 6.10w x 0.90d

Review Citation(s):
LJ Best Reference Sources 11/15/2009 pg. 46
Choice 04/01/2010
Reference and Research Bk News 11/01/2009 pg. 110