Golden Arches East: McDonald's in East Asia, Second Edition (Hardcover) (ISBN-13: 9780804749886)

For the second edition of this widely read-and widely acclaimed-book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.

Author: James L. Watson
ISBN-10: 0804749884
ISBN-13: 9780804749886
Publisher: Stanford University Press
Language: English
Published: 03/13/2006
Pages: 280
Format: Hardcover
Weight: 0.98lbs
Size: 8.50h x 6.04w x 0.98d