Good Company: How to Build a Business Without Losing Your Values (Paperback) (ISBN-13: 9781786497222)

In a highly competitive world, many think business success means being ruthless: maximizing short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like "Move fast and break things" (Facebook) or "We're a team not a family" (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.

Author: Julietta Dexter
ISBN-10: 1786497220
ISBN-13: 9781786497222
Publisher: Atlantic Books (UK)
Language: English
Published: 11/01/2021
Pages: 272
Format: Paperback
Weight: 0.55lbs
Size: 7.82h x 5.23w x 0.85d

Review Citation(s):
Publishers Weekly 09/13/2021
Library Journal 10/01/2021 pg. 92
Booklist 09/07/2021