Good for Business: The Rise of the Conscious Corporation by Benett, Andrew

Good for Business: The Rise of the Conscious Corporation (Paperback) (ISBN-13: 9780230103450)

Vendor: Andrew Benett
Product type: Books
Format: Paperback
$20.99
$20.99
$20.99
Subtotal: $20.99
Good for Business: The Rise of the Conscious Corporation by Benett, Andrew

Good for Business: The Rise of the Conscious Corporation

$20.99
Good for Business: The Rise of the Conscious Corporation by Benett, Andrew

Good for Business: The Rise of the Conscious Corporation

$20.99
Format: Paperback
Description
Description
x

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future:

* Purpose Beyond Profit
* Humanized Leadership
* Corporate Consciousness
* Collaborative Partnerships

Today, brands matter a lot, and what companies we do business with also matters. In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.

Author: Andrew Benett, Cavas Gobhai, Ann O'Reilly
ISBN-10: 0230103456
ISBN-13: 9780230103450
Publisher: St. Martin's Griffin
Language: English
Published: 11/23/2010
Pages: 256
Format: Paperback
Weight: 0.57lbs
Size: 8.85h x 5.60w x 0.68d
By Andrew Benett
By Andrew Benett
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Andrew Benett is Global CEO of marketing communications agency Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide. In 2009, Andrew was named to Crain's New York Business's 40 Under 40.

Cavas Gobhai, former CEO of Synectics, is a leading business consultant specializing in strategy and innovation for senior management teams. Over thirty-plus years, he has worked with more than one hundred leading U.S. and international organizations, including Kraft, Coca-Cola, and Bayer.

Ann O'Reilly is content director of Euro RSCG Worldwide's Knowledge Exchange. She is co-author of The Future of Men (Palgrave 2005) and Buzz (2003).

Greg Welch is global leader for the Consumer Goods & Services Practice at executive search firm Spencer Stuart. He is co-founder of the M50 marketing group and creator of Spencer Stuart's annual CMO Summit and Marketing Officer Practice.

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