Good Luck: Creating the Conditions for Success in Life and Business by Trías de Bes, Fernando

Good Luck: Creating the Conditions for Success in Life and Business (Hardcover) (ISBN-13: 9780787976071)

Vendor: Alex Rovira
Product type: Books
Format: Hardcover
$29.00
$29.00
$29.00
Subtotal: $29.00
Good Luck: Creating the Conditions for Success in Life and Business by Trías de Bes, Fernando

Good Luck: Creating the Conditions for Success in Life and Business

$29.00
Good Luck: Creating the Conditions for Success in Life and Business by Trías de Bes, Fernando

Good Luck: Creating the Conditions for Success in Life and Business

$29.00
Format: Hardcover
Description
Description
x
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn't just come your way--it's up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes--two leading marketing consultants--this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max's success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

Author: Alex Rovira, Fernando Trías de Bes
ISBN-10: 0787976075
ISBN-13: 9780787976071
Publisher: Jossey-Bass
Language: English
Published: 08/24/2004
Pages: 144
Format: Hardcover
Weight: 0.70lbs
Size: 8.70h x 5.70w x 0.60d

Review Citation(s):
Library Journal 08/30/2004
By Alex Rovira
By Alex Rovira
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Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer.

Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain's most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.

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