Google Analytics & Google Tag (Paperback) (ISBN-13: 9780838959763)

Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. In this Library Technology Report, Farney recommends several Google Analytics features that all libraries should be using, including Google Tag Manager. Farney also tackles the challenge of enhancing Google Analytics tracking ability for a variety of library specific online tools including link resolvers, online catalogs/discovery services, Springshares LibGuides, digital repositories, and social media websites.

Author: American Library Association,Tabatha Farney
ISBN-10: 0838959768
ISBN-13: 9780838959763
Publisher: ALA Techsource
Language: English
Published: 10/05/2016
Format: Paperback
Weight: 0.30lbs
Size: 10.80h x 8.30w x 0.20d