Governmental Power Market-Ing in the VU-CHAOS World (Hardcover) (ISBN-13: 9781668472804)

Governmental Power Market-Ing in the VU-CHAOS World is a thought-provoking book that explores the blended concepts of state governance, marketing, and management. This book offers a comprehensive examination of the dynamics and implications of governmental power in a rapidly changing world. Delve into this text to investigate the concept of government and its significance, as well as the rise of gerontocracy, where the elders exert influence over the state game, both in theory and practice. Further chapters explore topics such as the hidden agenda behind the development of government in governmental power marketing theory, the sources and status of government, strategies, and behavior of governments as buyers. The influences that shape governmental buying behavior and the implications for controlling governmental power are also examined. Readers will gain insights into future trends in government theory and practice, including strategic approaches for stateless players and net states. Case studies and comparative applications offer real-world examples and practical implications. Governmental Power Market-Ing in the VU-CHAOS World is an essential resource for academics, researchers, policymakers, and anyone interested in understanding the complex interplay between governmental power and market dynamics in today's evolving global landscape.

Author: Kittisak Jermsittiparsert, Srirath Gohwong, Shayut Pavapanunkul
ISBN-10: 1668472805
ISBN-13: 9781668472804
Publisher: IGI Global
Language: English
Published: 09/29/2023
Pages: 360
Format: Hardcover
Weight: 1.70lbs
Size: 10.00h x 7.00w x 0.75d