Grasping Globalization: Its Impact and Your Corporate Response (Paperback) (ISBN-13: 9780926566064)

In our ultra-competitive world of new global realities, succeeding in business isn't easy. It requires tough decisions that sometimes involve moving factories to China or outsourcing services to India. But in our current environment of fear and suspicion, these responses often create even more difficulties when poorly communicated to the media, policymakers, employees and investors. The result: bad press, policymakers running for cover, low employee morale and decreased investor confidence. Grasping Globalization reveals: 1) the real impact of globalization, 2) myths about outsourcing and job losses, and 3) how executives can more effectively communicate their corporate responses to achieve greater understanding, acceptance and support.

Author: John L. Manzella
ISBN-10: 0926566067
ISBN-13: 9780926566064
Publisher: Manzella Trade Communications, Inc.
Language: English
Published: 10/05/2005
Pages: 140
Format: Paperback
Weight: 0.47lbs
Size: 9.00h x 6.00w x 0.33d