Great American Blow-Up: Puffery in Advertising and Selling (Revised) by Preston, Ivan L.

Great American Blow-Up: Puffery in Advertising and Selling (Revised) (Paperback) (ISBN-13: 9780299152543)

Vendor: Ivan L. Preston
Product type: Books
Format: Paperback
$19.95
$19.95
$19.95
Subtotal: $19.95
Great American Blow-Up: Puffery in Advertising and Selling (Revised) by Preston, Ivan L.

Great American Blow-Up: Puffery in Advertising and Selling (Revised)

$19.95
Great American Blow-Up: Puffery in Advertising and Selling (Revised) by Preston, Ivan L.

Great American Blow-Up: Puffery in Advertising and Selling (Revised)

$19.95
Format: Paperback
Description
Description
x
An assessment of the current state and future of literary studies in the United States, this text challenges the view that literary classics must be relevant to our immediate concerns. It also addresses the question of objectivity in humanistic study.

Author: Ivan L. Preston
ISBN-10: 0299152545
ISBN-13: 9780299152543
Publisher: University of Wisconsin Press
Language: English
Published: 10/15/1999
Pages: 256
Format: Paperback
Weight: 0.79lbs
Size: 8.98h x 6.02w x 0.64d
By Ivan L. Preston
By Ivan L. Preston
x
Ivan L. Preston is Journal Communications/Heyse Professor of Journalism and Mass Communications at the University of Wisconsin-Madison. He has been honored three times by the American Academy of Advertising, most recently by being elected its president. An expert witness and author of numerous articles on advertising law, he is the author of The Tangled Web They Weave: Truth, Falsity, & Advertisers, also published by the University of Wisconsin Press.

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