Green 2 Golden: Customer Success That Produces Real ROI (Paperback) (ISBN-13: 9780996783125)

"Every enterprise software company executive should get and read this book. Customer success is a serious opportunity for every company and Jackie's approach to the issue is golden "

--Scott Maxwell, Founder and Managing Partner, OpenView Venture Partners

"This Customer Success approach has been exactly what we needed; perfect timing, relevant content, thought provoking and game changing. Jackie's a thought leader and innovator with her unique customer lifecycle - from landing customers, implementing them with a proven methodology, to helping them achieve transformative outcomes and success in their programs and organizations. She'll show you how to turn every customer into not only a referenceable customer for life, but into an influencer as well."

-- Kevin Merritt, Founder and CEO, Socrata, Inc.

Customer Success is a critical strategic element for today's high-tech companies. Your success is all about the customer's ability to generate real ROI. This is never been truer than in the software industry.

Technology industry veteran, Jackie Golden, now shares her decades of experience teaching companies how to maximize growth by optimizing customer success. Green 2 Golden shows exactly how to build a corporate model that creates and nurtures loyal customers by generating real customer ROI. The book offers simple, practical, and proven strategies to create entrenched and loyal customers who promote your solution due to their realized value and success.

Green 2 Golden details a Customer Experience framework that empowers your company to focus on how to create customer success as a corporate way of life. Its' explanation of the Customer Life Cycle provides the details on how to focus on creating real value and ROI for your customers. The book's practical tools enable you to get to work right away to benefit your customers and your company.

Green 2 Golden is not a bunch of theories. Instead, Jackie Golden shares the strategies and tactics that work and are derived from her proven track record in helping to transform high-tech companies. She reveals the details of creating the practical strategies, foundational elements, and shortcuts for defining and developing customer programs that pay off long-term.

Customer success is a corporate way of life. Learn what it's like to transform your company into a customer centric team where delivering long-term success for customers is at the very heart of your company's growth strategy.

Jackie Golden Bio

Jackie Golden, Founder & CEO, LandNExpand, LLC

With over 20 years of a proven track record in the High Tech Industry as a change agent for building high performing customer experience models with effective, profitable services organizations at the center, she has become the "Go To" person for building the Ultimate Customer Experience model.

She is an author, speaker and executive coach with a background that encompasses some of the top software companies such as Hyperion, Cognos, Ascential, IBM, WorkFront and Socrata. It is her passion for building a company wide customer centric approach to her client's business models that has them raving about their results.