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Green Advertising and the Reluctant Consumer (Paperback) (ISBN-13: 9781032930145)
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Kim Sheehan
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Books
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Description
xThis edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research.
This book was originally published as a special issue of the Journal of Advertising.
Author: Kim Sheehan
ISBN-10: 1032930144
ISBN-13: 9781032930145
Publisher: Routledge
Language: English
Published: 10/14/2024
Pages: 146
Format: Paperback
Weight: 0.76lbs
Size: 11.00h x 8.25w x 0.31d
By Kim Sheehan
xKim Sheehan is Professor at the School of Journalism & Communication at the University of Oregon, USA. She recieved her PhD from the University of Tennessee, USA.
Lucy Atkinson is Assistant Professor in the Department of Advertising and Public Relations at the University of Texas-Austin, USA. She recieved her PhD from the University of Wisconsin, USA.
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