Green Marketing: A Case Study of the Sub-Industry in Turkey (Hardcover) (ISBN-13: 9781137535870)

Vendor: A. Kirgiz
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
WR Book House

Green Marketing: A Case Study of the Sub-Industry in Turkey

$54.99

Green Marketing: A Case Study of the Sub-Industry in Turkey

$54.99
Format: Hardcover
Description
Description
x
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Author: A. Kirgiz
ISBN-10: 1137535873
ISBN-13: 9781137535870
Publisher: Palgrave Pivot
Language: English
Published: 10/29/2015
Pages: 153
Format: Hardcover
Weight: 0.81lbs
Size: 8.50h x 5.50w x 0.56d
By A. Kirgiz
By A. Kirgiz
x
Ayca Can Kirgiz received her BA degree in Turkology with a focus on linguistics and Turkish/Cyrillic based languages, and went on to pursue her MA in Advertising, giving her an interdisciplinary approach to Marketing and Branding. Completing her PhD studies at the Department of Production Management and Marketing of the School of Economics and Administrative Sciences, she has written many articles and books in this field. her interests include Marketing, Brand Management, Integrated Marketing Communications and Business Administration.

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