Green Marketing (Paperback) (ISBN-13: 9786138922414)

The green marketing is an eco-friendly manner of marketing without effecting the environment in the automobile industry for producing the green products and services to the consumer. These customers who utilize the green products and services are not common, this type of customer category are high educated who is consciously provoked to the environment, regarding his/her own awareness and alertness must also be required for promoting and adopting by them in their daily routine. For promoting the green marketing it must be suitable for marketer to allow that make him to utilize the old marketing mix for the marketing of green product for green consumers. There must be compulsory for green marketers, they should be developed a new type of marketing mix, which is called Green Marketing Mix (GMM).for green products and services in the field of green automobile industry.

Author: Indu Santosh
ISBN-10: 6138922417
ISBN-13: 9786138922414
Publisher: Scholars' Press
Language: English
Published: 01/29/2020
Pages: 128
Format: Paperback
Weight: 0.44lbs
Size: 9.00h x 6.00w x 0.30d