Green Marketing: Opportunity for Innovation (Paperback) (ISBN-13: 9781594570780)

Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.

Author: Jacquelyn A. Ottman
ISBN-10: 1594570787
ISBN-13: 9781594570780
Publisher: Booksurge Publishing
Language: English
Published: 04/23/2004
Pages: 288
Format: Paperback
Weight: 0.85lbs
Size: 9.02h x 5.98w x 0.60d